The main problem that new brands often face when starting out in the pet supplement industry is: How many products should they introduce? If they introduce too many, it will cost them money and stock, and the risk will be too high; if they introduce too few, they will be afraid that consumers will think there is nothing worth buying in their store and it will be difficult to test the real response.
Based on the current market situation and consumer habits, we suggest that new brands start with the three categories of "probiotics, joint care, and fur maintenance", and create a three-product combination. This might be the most stable and efficient approach at the initial stage.
This is not a hasty decision, but rather based on data.
In terms of cat needs, hair care, digestive regulation, and oral hygiene rank at the top three; while for dogs, joint maintenance, hair care, and digestive regulation are also among the top priorities. You will find that these three things - digestive system, joints, and fur - overlap in cats and dogs. This means that no matter whether you mainly produce cat products or dog products, these three can all be used, and the audience base is the widest.
Looking at the big trend, the global pet nutrition supplement market is constantly growing, and probiotics and joint-related products are precisely the fastest-growing subcategories within it. This indicates that consumers have started to actively seek these things, and new brands no longer need to struggle to educate customers about "why they should buy", they just need to make the products better and more persuasive.
Digestive health is the foundation of a pet's body. The positioning of this product is "daily maintenance", applicable to all age groups of cats and dogs. It has a low purchase threshold, and if the owner feels good after taking it, they will continue to buy it, which is particularly suitable as the first product for consumers to recognize your brand.
In terms of dosage form, it is recommended to make it in powder form. Probiotics are very delicate and need to be wrapped with special technology to survive and act in the intestines. Powder form is convenient for controlling the dosage, can be mixed with food for feeding, and is friendly to picky animals. The packaging can be made into small strips for independent packaging, which is both fresh-keeping and convenient.
Joint problems are particularly common in medium-sized dogs and older dogs. Cats do not show as obvious symptoms, but the joint degeneration in old cats is also common. This type of demand belongs to the "once a problem is found, it will be solved" necessity, and customers are not very sensitive to the price, so the profit margin is relatively可观. It is the main product for making money.
In terms of dosage form， it is recommended to make it in soft chewable tablets. This kind of product that looks like a small snack is the most popular form at present， and more than half of pet owners will prioritize it when buying supplements. It is not difficult to feed， the pets also love it， and long-term persistence will not cause resistance. Classic ingredients such as glucosamine and chondroitin are familiar to consumers， and the acceptance is high.
The quality of fur is the most obvious manifestation of a pet's health. Whether the fur is smooth or shiny， the owner can tell at a glance. This "visible change" is particularly suitable for dissemination on platforms like WeChat Moments and Xiaohongshu， and whether the effect is good， a comparison picture will explain it.
In terms of dosage form， it is recommended to make it in soft capsules or liquid form. Core ingredients such as fish oil and krill oil are afraid of oxidation， and using soft capsules or liquid can better protect them and have better absorption effects. If the technology and budget can keep up, the formulation can be made into soft capsules and then paired with fish oil, which would be even more perfect,but the process and cost would be higher.
After determining the category and dosage form， the next most crucial step is to find someone to help you produce. Kalo Bio is a choice we recommend， and the reason is simple：
First， they have the foundation of producing human supplements. The group behind Koala Bio has been manufacturing human health products for over two decades. Their production standards and Quality Control are based on human use levels. The pet supplement industry varies in quality, but having this "human-use-level" background is itself a guarantee of quality.
Second, they can produce any dosage form, which is convenient. Their factory has multiple production lines for powders, tablets, soft capsules, hard capsules, and ointments. You can choose powder for probiotics, soft chew tablets for joint care, or soft capsules for fish oil. The factory can handle all of these for you, eliminating the need to contact multiple factories and communicating back and forth. From research and development to production, packaging, and logistics, everything is handled in one step.
Third, the minimum order quantity is flexible, and small batches can also be accepted. New brands often fear having to order a large quantity at once, as the unsold portion may accumulate in the warehouse. Koala Bio supports small batch customization. You can start by producing a little bit and test the market. If the response is good, you can gradually increase the quantity. This "small first, then large" cooperation method is very friendly for new brands. It can minimize the cost of trial and error and reduce the cost of production and quality control. With this combination, you can enter the market without taking big steps, but each step is precisely placed. You can quickly figure out whether the market is receptive under the condition of controllable risks.
WhatsApp: +8613455471839
Email: sales@koalapetbio.com
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